Quizzes are a fun, fabulous way to interact with your followers and gain new leads for your business, blog or shop. Not only do your followers tend to love them, but they give you some insight into who is hanging out on your site, what new, potential customers look like, and what their personalities, styles, or needs are.
Our Personality Diva quiz led to tons of comments and emails from women who found their personality celebrity style fun, interesting, or fabulous!
When we needed a new platform to host a quiz, we were thrilled to find Interact!
Ellen put together a quick video walkthrough to show you how we use Interact and some of the features that we were the most excited about.
Why We Like it:
With customizable colors, images, logos, headers, etc., Interact Quiz Builder (affiliate link) makes it super easy to customize your quiz so it really matches your brand, site, or shop. You can upload your logo, choose your colors, and select from a list of fonts.
We couldn’t believe how easy it was to create unique, tailor-made quizzes quickly!
Interact provides you with many fabulous templates to choose from with ideas to get you started, and so many options for every step. You can add visuals to every question if you’d like to, and the questions are completely editable and don’t have to be uniform. While you are creating your quiz, there’s a visual way to match the answers to your results, making the process very simple. And, there’s a customizable Call To Action Button you can link to your product or page.
One of our favorite features is the quick and seamless integration with ConvertKit and most other popular email service providers. This means so much less work and stress on our end!
When someone finishes a quiz and opts in, with an intuitive, customizable form at the end of the quiz (before they are given results), they are automatically added and tagged inside ConvertKit and added to a sequence. You can even set-up different sequences depending on which result they get from the quiz.
If you don’t plan to integrate Interact with an email service provider, there’s one click to download your leads.
Interact takes all the guesswork out of analytics! You can simply install the Facebook pixel to track leads and then run Facebook ads to your quiz. Plus, install Google Analytics to see where people are coming from and how long they stick around. And even more more integrations are coming soon!
Even without installing your own analytics, you can use their quick and easy analytic tool to see how many people started and completed the quiz.
Interact makes it simple for your customers to share the quiz and their results on Social Media including Facebook, Twitter, and LinkedIn. It’s a simple one click to share. That said, this was perhaps the only disappointing aspect–you can’t customize this part, and we wish there were a few more social sharing options.
It's intuitive to use, even if you aren’t very techy. It gives a simple embed code to add to a page on your site where you want your quiz.
Other fun features we haven’t used yet but are anxious to try are Giveaways and Live Polls.
Overall, we were really impressed! Interact has gotten us so excited to make more quizzes in the future to funnel into different email sequences, and we are relieved that Interact has taken the hassle out of quiz creation.
How You can use Quizzes in your Blog or Business:
-If you sell baby products, create a “What kind of mom are you?” quiz. Then, funnel each result into an email sequence that talks about your baby products that this type of mom would just love!
-If you sell jewelry, clothing, or accessories, you could make a “What's your style?” quiz. Then, lead into an email sequence talking about which of your products is a good fit for them depending on their results
-Is your blog aimed at teachers? Use a quiz to show their “Classroom SuperStar Style.” Then send them to blog posts that match their inner rockstar, and show how your blog makes them better teachers.
-Do you create websites? Quiz potential customers on their brand or style or lack of! Then send them through a series showing how you can create a custom website that fits their needs or how you can create an entire brand for them, etc.
-Are you in direct sales? Find out all the ways someone is sabotaging their health or what their workout style is. Then send them into a relevant sequence that shows how you and your product can help them overcome their problem or discover great new workouts to get them out of a rut.
You can see there really are endless possibilities for how to use quizzes in your business. We feel like a well made quiz that sends people to a fabulous email sequence is a great way to set your business apart from the rest.
You can see the quiz we've created with interact here: